The brief for this project was to communicate a beach clean-up day through multiple touch points. We branded our event as 100% contaminated coastlines, taken on a satirical approach to the 100% pure campaign. This project required us to produce multiple pieces of collateral including a website, flyer, poster, t-shirt and jandals.
"The subject we are communicating is a call to action to encourage New Zealander’s to attend beach clean ups and also create awareness around sustainable coastlines and the Love Your Coast campaign.
The campaign transitions from negative/serious to a positive tone throughout the multiple touch points. These touch points communicate a feel good message and acknowledges their efforts towards New Zealand coastlines. The 100% is used to tie the entire trans media project together by being used negatively at first and then ending in a positive light."
This project was designed and created collaboratively with Brittany McLeod.
Client: University Project
Category: Print, Web, Illustration, Branding